The much buzzed about discount chain Lidl is converting its private brand milk to GMO free in all its stores across Germany. The decision affects Lidl’s private brand of milk, Milbona, and its cheeses are also set to go GM-free starting from September. The retailer will maintain its current pricing of €0.46 per liter.
Lidl said it was “adding extra values to the usual reasonable prices for our customers and farmers.” The supermarket is offering an unspecified “jointly agreed allowance” to dairy farmers suffering financially due to the low prices for milk.
Other chains in Germany including Rewe, Aldi and Netto are also focused on GM-free products, with eggs and poultry already often available GM-free.