It’s a kid’s world with Cat & Jack—Target’s newest (and largest ever) private brand of clothing for kids and baby, with our youngest guests—real kids from around the country—helping design the collection, model the clothes, and so much more. The new brand joins the kids focused home décor brand Pillowfort in replacing their more than 20-year-old kids fashion and home décor private brand Circo. Beyond Circo the brand will also replace the licensed brand Cherokee in children’s fashion.The move is so strategically significant that it is featured in a Bloomberg story about the retailer Target’s Future Will Be Decided by Kids
While creating the line, Target asked children of all ages (and parents) to weigh in on everything from legging prints and t-shirt slogans to fabric choices and more. The retailer even invited a group of them to Target headquarters in Minneapolis to play buyer for a day, where they provided feedback on which pieces they loved and how we could make the collection even better.
The result? Nearly 2,000 A+-worthy wardrobe staples and seasonal pieces that are durable enough for the playground and stylish enough for school picture day. Cat & Jack includes sizes 4-18 and 2T-5T, and Baby Cat & Jack includes sizes 0-24M, offering families one high-quality, affordable brand that they can shop together as kids grow. Within its first fiscal year alone, Cat & Jack is expected to bring in more than $1 billion in sales.
- About 20 pieces within the Baby Cat & Jack layette collection are made from Global Organic Textile Standard (GOTS)-certified organic cotton and safe dyes – who wouldn’t want to snuggle up to that eco-goodness?
- The uniform pants and leggings are all made with trademarked Touch Cotton that actually gets stronger as it’s washed.
- All Cat & Jack pocket bags, girls’ denim and swimwear is constructed from a recycled polyester called Repreve.
Cat & Jack uniforms are available now on Target.com and in stores. Cat & Jack will be available on Target.com and in stores by July 17, and Baby Cat & Jack will be available on Target.com starting Aug. 7 and in stores by Aug. 14. Prices range from $4.50 to $39.99, with most items under $19.99.