New Oh Joy! for Target Collection

An orange slice salt and pepper shaker. A pink and orange two-tier circular bar cart. A bright, brush-printed ceramic bowl with a sophisticated gold rim. What do these pieces have in common? Besides being beyond chic, they’re all must-haves from the new  Oh Joy! for Target line!

TargetSummer-38_1Joy Cho—top-ranked pinner, author, blogger behind the popular site Oh Joy! and designer of the Target collection—is making an indoor and outdoor summer home refresh a total breeze with cheerful colors, patterns and memorable accent pieces.

TargetSummer-2Below, Joy shares the inspiration behind the new Oh Joy! for Target set and shows off the best way to incorporate the line into your home:

TargetSummer-36“With summer in the air, I was inspired by bright florals, juicy citrus trees and thoughts of being by the ocean all summer long.”

Joy0520-highres-12“From the bright glasses and bowls to the heart-shaped platters and the super-fun bar cart, all the products were designed with summer entertaining in mind.”

“The pieces are perfect for backyard parties, but also for casual indoor gatherings for the rest of the year.”

Joy0520-highres-6“Spruce up your living room area with a stack of pillows (that also double as floor cushions!), and a vase filled with your favorite flowers. Bring in the bar cart to keep not only barware, but plants, books, or other decorative items at bay.”

“The entire collection is meant to be mixed and matched and you can especially do that with the bowls, glasses and stir sticks for summer entertaining.”

The Oh Joy! for Target summer home collection is now available in stores and on Target.com with prices ranging from $7.99 to $129.99.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.