Aldi uniform 1This past week Aldi debuted the United Kingdom’s lowest-priced school uniform at just £4 for a complete outfit.

The ‘Back To School’ private brand line costs up to 74% LESS than other U.K. retailers.

  • Round neck sweater – £1.25
  • Two-pack of polo shirts – £1.25
  • School skirt or trousers – £1.50.

The line, in ages 4 to 11, has been praised in independent tests for its toughness and quality.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.