Sobeys Names former Home Depot Exec Lyne Castonguay Chief Merchant

Sobeys Cheif MErchantCanadian retailer Sobeys Inc. has named former Home Depot executive Lyne Castonguay as their new chief merchandising officer.

Lyne Castonguay will oversee all aspects of Sobeys go-to-market strategy, with responsibility for category management, marketing, data insights, research, procurement, private label and merchandising as well as the company’s digital strategy.

For the past 14 years Castonguay has held progressively senior positions with The Home Depot both in Canada and, for the past 12 years, the United States, most recently serving as Senior Vice President, Home Services. Prior to The Home Depot Castonguay worked for General Electric in Canada where she held numerous roles including General Manager for the Canadian lighting business. She has experience in both retailing and manufacturing in the United States, Canada, Europe and Asia.

“Lyne is a passionate and successful retailer who brings a wealth of experience and a proven track record for growing the businesses she has led,” said Marc Poulin, president and CEO, Sobeys Inc. “I am delighted she is returning to Canada to take on this extremely important role for our organization.”

A native of Edmundston, Castonguay holds a bachelor’s degree in business administration from the Université de Moncton. Castonguay will be based at Sobeys office in Mississauga, Ontario.

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.