Raley’s Drops Private Brand Soda in Favor of Health

raleys rootbeer2Roseville, California based Raley’s Family of Fine Stores has announced its decision to eliminate certain Raley’s private brand soda to advance their vision of health and wellness. This includes all flavors containing high-fructose corn syrup and artificial colors and flavors, including diet soda varieties.

“This is a bold first step towards improving our private label options for our customers,” said Kevin Curry, Raley’s Senior Vice President, Merchandising & Supply Chain. “Where we have control over our product lines, we want to offer products that reflect our ongoing vision to infuse life with health and happiness. Essentially, we want to make it easier for our customers to make healthier choices.”

A number of studies conducted over the past few decades suggest that consumption of high-fructose corn syrup is connected with health concerns, including a significant risk of weight gain and obesity, an increased risk of developing Type-2 Diabetes, hypertension and elevated “bad” cholesterol levels and liver damage.  Raley’s vision is to infuse life with health and wellness. The company strives to educate customers and provide wholesome Raley’s brand options.

Raley’s has discontinued production of private label soda with high-fructose corn syrup and artificial colors and flavors and will phase-out remaining inventory over the next two-weeks. All Raley’s private label soda with high-fructose corn syrup and artificial colors and flavors will be out of stock by August 1st.

In another first step in providing healthier options to customers, Raley’s eliminated tobacco in 2015.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.