Petco Launches Private Brand Pet Food

Petco pet foodSan Diego-based Petco today launched a new private brand of Drs. Foster and Smith dog food. The line features natural ingredients and healthy nutrients. The line is Petco’s first entry into private brand pet food it is available in both wet and dry options, including solution-based and everyday wellness formulas to help dogs thrive inside and out. Both wet and dry options are free of any artificial colors or flavors, grain free, with no corn, wheat or soy, and include Omega-3s for a healthy skin and coat. The dry formulas also include canine probiotics to aid in digestion. The complete line of Drs. Foster and Smith dog food is available now in-store at all Petco and Unleashed by Petco locations, and online at and

Centered in the heart of beautiful Northern Wisconsin, Drs. Foster and Smith is the largest direct-to-your-door pet supply source in America. The company was acquired by Petco in early 2105. The company has been providing quality at-home pet healthcare and everyday essentials for over 30 years. What started out in 1983 as four modest animal hospitals in rural Wisconsin is now a thriving effort to educate and empower families nationwide.

The Drs. Foster and Smith dry formula solutions, which include canine probiotics to support digestion, come in three specialized varieties:

“For more than 50 years, Petco has been curating the best and most complete nutritional assortment of pet foods in the U.S., and we’re expanding our exclusive offering by introducing this all-new Drs. Foster and Smith line of solution-based dog food,” said John Sturm, vice president consumables at Petco. “What I find particularly unique about this food is the focus on digestibility. The formula includes a proprietary blend of actual canine probiotics that are only available in Drs. Foster and Smith dry dog food, and it’s an added nutritional benefit to each of the solution-based and everyday wellness dry formulas.”

The limited ingredient formulas provide a simple, complete and healthy diet for all dog breeds and activity levels, and all dry formulas include canine probiotics, omega-3 fatty acids and antioxidant formulas with guaranteed levels of vitamin e, selenium and zinc.

Petco offers a satisfaction guarantee, so if you or your pet are not satisfied by any of the Drs. Foster and Smith products, the retailer will refund your money. Additional customer promotions include:

  • $10 off any one bag of Drs. Foster and Smith dog food from June 26 to July 9.
  • One free can of Drs. Foster and Smith wet food for all Petco Pals members with the purchase of one can at regular price June 26 to July 9.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.