West Des Moines, Iowa-based grocer Hy-Vee is introducing clothes into it’s stores with the debut of a 3,300-square-foot F&F clothing boutique in their 91,000-square-foot store in Lakeville, Minnesota. The new offering will include men’s, women’s and children’s clothing, shoes and accessories. F&F is a private brand of British retailer Tesco that is focused on selling fast fashion similar to George at Asda/Walmart or Joe Fresh at Loblaws. The move comes as fast fashion retailers like H&M, Forever 21, Zara and Uniqlo have taken fashion by storm.
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