Aldi Says No, No, No with “Never Any”

ALDI_Grocery_NeverAny_LandingPage_948x228_Desktop__eb9bdfeaacALDI is stepping up to the nutritional plate once again – this time, with the promise of simpler meats at the affordable prices they’re known for. This new ingredient brand comes on the heels of the decision to remove added MSG, partially hydrogenated oils and certified synthetic coloring from all ALDI private brand foods.

aldi ner any bacon“We believe every shopper should have access to food they feel good about serving their family,” said ALDI Chief Executive Officer Jason Hart. “That’s why we’re dedicated to providing high quality groceries at affordable prices – making healthy living simple for more than 32 million customers who shop our stores each month.”

Aldi - NeverAnysausageThe new Never Any! ingredient brand will be used on Aldi private brands including: Kirkwood, Lunchmate and Appleton Farms. All of the products are certified by the USDA as meeting three criteria:

  1. No antibiotics
  2. No added hormones or steroids
  3. No animal by-products (vegetarian fed)

Aldi never any lunch meatCore products in the Never Any! line include:

  • Kirkwood Never Any! Chicken Breasts ($3.99 per lb.; random weight)
  • Lunch Mate Never Any! Ham or Turkey ($3.29; 7 oz.)
  • Appleton Farms Never Any! Hickory Bacon ($4.49; 12 oz.)
  • Kirkwood Never Any! Whole Chicken ($1.49 per lb.; random weight)
  • Kirkwood Never Any! Chicken Breast Tenderloins ($4.49 per lb.; random weight)
  • Kirkwood Never Any! Italian or Spinach Feta Chicken Sausage ($2.99; 12 oz.)

aldi-never-anyALDI is also testing out a few special products in select areas:

  • Kirkwood Never Any! Breakfast Chicken Sausage ($2.99; 8 oz.)
  • Kirkwood Never Any! Chipotle or Tomato Basil Chicken Sausage ($2.99; 12 oz.)
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.