Its always fascinating to see how the mainstream traditional media covers private brand, and often it’s even more interesting to see how the financial press covers private brand. Unfortunately, the story from both is all too often shallow, dated and un nuanced. This story from the website The Street certainly express some of those and in places continues private label clichés. However buried under all of it is a glimmer of hope that they may discover the richness and complexity of modern private brands which are design to be true strategic differentiators and corporate assets.
<iframe allowfullscreen webkitallowfullscreen mozallowfullscreen src=”http://www.thestreet.com/embed/13608406.html” frameborder=”0″ scrolling=”no” width=”384″ height=”216″>
In this example they take a look at the Walmart, and its shifting strategy which has suddenly made private brand a pillar of its growth plans. TheStreet’s Brian Sozzi reports from New York on the latest new Great Value private brand products.
Private Brand products include
- Great Value Big Burly Breakfast Sandwich
- Great Value Pizzadilla