The Sports Authority has retained Hilco Streambank as its agent to market and sell its intellectual property assets including its brands and trademarks, patents and web and customer assets The retailer is currently operating as a Debtor under Chapter 11 in the United States Bankruptcy Court for the District of Delaware.

Sports Authority is a household name in the sporting goods industry, with a history that extends back almost 100 years. As of 2015, the retailer operated over 400 stores across the United States and Puerto Rico, as well as the ecommerce website In 2015, Sports Authority generated over $2.5 Billion in sales revenue, including more than $250 Million in revenue through e-commerce and other digital sales channels.

The Sports Authority’s offerings included merchandise from leading national brands such as Nike, Adidas, Under Armour, Wilson and Coleman, as well as product bearing the Company’s exclusive private brands such as: Tommy Armour, Bodyfit by Sports Authority, Parkside Style, Alpine Design, Ram, bloom and Slalom; among others.  The Company’s private brands generated more than $170 Million in sales in 2015. With its comprehensive product mix, the Sports Authority is known as the destination for All Things Sporting Good.

The retailer is currently soliciting interest from buyers interested in acquiring all or some of the Assets.  A virtual data room has been established for access to due diligence information. Initial bids for the Assets are requested by June 23, 2016.


  • Sports Authority® (Registered in the US and in  foreign countries)
  • Private Brands including:
    • Tommy Armour Golf®
    • Alpine Design®
    • Aspire Style®
    • bloom®
    • Bodyfit by Sports Authority®
    • Ram Golf®
    • S A Gear®and Design
    • Slalom®

Domain Names & Website Platform

  • 628 Registered Domain Names Including
  • URL
    • More than 111 Million visits in 2014
    • More than 126 Million visits in 2015

Customer Data

  • Total customer list consisting of approximately 114 Million customer files
  • Approximately 25 Million Opt-In E-mail Addresses

Royalty Rewards Program – The League

  • Over 28,500,000 total members
  • 4 Million new members in 2015
  • Average basket size of $57.83 for in-store transactions
  • Average basket size of $67.83 for online transactions

E- Commerce

  • $207.3MM revenue for FY2015
  • $146.2MM revenue for FY2014
  • Over 2 Million Web orders for FY2015
  • Over 1.4 Million Web orders for FY2014

Stadium Naming Rights
Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos

Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.

The Assets will be sold through a Bankruptcy Court approved sale process and transferred subject to a Bankruptcy Court order.

Interested parties should contact the following Hilco Streambank representatives for more information.

Bid Deadline
Initial bids must be submitted by Monday, June 27th, at 5:00PM Eastern Standard Time.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.