Topco & Western Family Consolidate

Western FamilyPrivate brand food distributor Western Family Foods is expected to close its longtime headquarters in Tigard, Oregon later this year after the company announced that it had been consolidated by Chicago food cooperative Topco.

In a statement to the Portland Tribune, Western Family said that at the consumer level, Western Family will remain exactly the same.

“Under this arrangement, Topco will provide the same quality and variety of products that consumers have come to expect from Western Family with no changes planned for either the products offered or the retailers that presently stock the Western Family brands,” the company said.

Western Family’s legal manager Cherylynn Moser said that news reports of Western Family had been purchased by Topco are not accurate. Instead, she said, Topco has been authorized to distribute Western Family’s products to retailers across the country.

Under the agreement, Topco will begin distributing Western Family, Shurfine and Natural Directions brands, she said.

“The brands are not going away; nothing is changing for them,” Moser said.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.