Fortnum & Mason Queen Bee Honey

Fortnum & Mason Queen Bee honey-2Honey that’s fit for a Queen Bee – Fortnum & Mason’s special edition honey created by agency Design Bridge in honor of The Queen’s 90th birthday The new product is a limited edition Ling Heather honey specially harvested to honor the Queen’s 90th Birthday. The new design features a special golden seal for the limited edition run of 1,500 jars to give the honey the royal treatment it deserves. Fortnum & Mason Queen Bee honey-3The seal bears an embossed illustration of Fortnum & Mason’s honeybee logo and the Queen’s official coronation crown, re-drawn by the agency specially for the occasion. Accompanying the seal are the words ‘Queen Bee 90th Birthday Honey’ printed in coppery-gold metallic ink on a mild cream paper, warm colors that complement the hue of the honey, and an Eau di Nil tamper seal with the message ‘Happy Birthday’. Fortnum & Mason Queen Bee honey-4The back of the jar includes copy to elevate the royal, celebratory feel of the design and the occasion, while also describing the deliciousness of the honey: ‘… a taste that strengthens with age, much like the lady in whose honor it is produced.’ Fortnum & Mason’s master beekeeper meticulously assembled and applied the set of four labels on each of the 1,500 jars before handwriting the batch and unit number on the lid and signing each one to confirm its authenticity. The result is an extra special and carefully crafted jar, fit for the Queen, that matches the superior quality of the Ling Heather honey.Fortnum & Mason Queen Bee honey-5 Fortnum & Mason Queen Bee honey-1

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.