Tesco ‘Cake Fit for a Queen’

Tesco CakeAward-winning master patisserie and celebrity chef Eric Lanlard has teamed up with British retailer Tesco and their private brand Tesco finest* to skillfully craft a ‘Cake Fit for a Queen’ to help the nation celebrate the 90th birthday of our longest reigning monarch.

Eric has earned himself an international reputation for outstanding baked creations. His impressive list of clientele includes Her Majesty, The Queen Mother, who commissioned Eric to create a cake to celebrate her 101st birthday as well as the Queen of Pop herself, Madonna.

The ‘Cake Fit for a Queen’ entices cake lovers with three indulgent layers of sensational sponge. Two layers of pink velvet sponge are perfectly paired with a luxurious chocolate sponge center layer and filled with a raspberry conserve for a delicious taste of summer. The cake has been carefully coated by hand in creamy Tesco finest* Madagascan white chocolate buttercream and crowned with delicate prosecco flavored buttercream roses. Finally, for the perfect finish, the cake has been given a light sprinkle of edible luster.  It makes for the perfect treat to accompany celebrations.

Eric Lanlard says, “Inspired by the Great British tradition of afternoon tea and the summer parties for which Her Majesty is renowned, we’ve created a cake worthy of the royal seal of approval. We wanted to create a cake full of quintessentially British flavors together with the seasonal tastes of summer to celebrate this very special occasion. It is truly a Cake Fit for a Queen.”

Hannah Gunn, Tesco finest* Brand Development Manager, says “Having worked with Her Majesty, The Queen Mother, and other famous British icons including Elizabeth Hurley and the Beckhams, we knew there was no better partner to embark on this venture with than Eric. Whether it’s a birthday, anniversary or afternoon tea, we hope the Cake Fit for a Queen will help customers celebrate in true British style.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.