Metro Wins 5 Canadian RCC Awards

Metro awards 2 copyCanadian retailer Metro Brands, G.P. took home a whopping five awards at the Retail Council of Canada’s STORE 2016 conference in Toronto.

Metro Brands G.P. was the most awarded company in this year’s competition. It dominated in Private Label Food with its Irresistibles line, sweeping five categories: Bakery Fresh (Par-Baked) (Artisan deep dish pie, 750g), Beverages (Life-Smart Smoothie), Confectionery & Shelf Stable Desserts (Brownie in the Centre), Deli Meats & Cheeses (Dry Sausage) and Frozen or Refrigerated Prepared Foods & Entrees (Potato Gratin).

“Winning a Canadian Grand Prix award is a milestone achievement that represents Canada’s very best in product innovation and consumer ingenuity,” said Diane J. Brisebois, President and CEO of Retail Council of Canada. “Standing out on crowded store shelves is no easy task. It requires a product that ticks off all the boxes, including superior production, design, marketing, sales and distribution. Most importantly, a truly award-winning product must meet the needs – and pocketbooks – of today’s demanding shopper.”

Chef and jury chair Marcus Von Albrecht, President of Mava Foods, oversaw a judging panel comprised of consumers, food journalists, packaging designers and marketing executives who considered 93 eligible products. Of these, 34 went on to win awards.

Now in its 23rd year, the Canadian Grand Prix New Product Awards is an annual program that celebrates new products in food, non-food and private label categories. The program provides a unique opportunity for entrants to showcase new products to a jury of industry experts and to be recognized by their peers.

The program is open to manufacturers, suppliers and distributors. To be eligible, a product must have been introduced to the market between January 1 and December 31, 2015. Products are judged on presentation and packaging; product attributes; innovation and originality; and overall value to the consumer.

This year’s private brand winners included:

Private Label – Food / Marques maison – Produits alimentaires

Bakery Fresh / Produits de boulangerie frais (précuits)
Irresistibles – Artisan- Deep dish pie, 750 g. / Irrésistibles-Tarte à croûte profonde, 750 g.

Beverages /Boissons
Irresistibles – Life Smart Smoothie / Irrésistibles- Mieux-être Frappé

Condiments & Sauces /Condiments et sauces
Co-op Gold Whisky Caramel Sauce / Co-op d’Or Sauce au caramel et au whisky

Confectionery & Shelf Stable Desserts / Confiserie et desserts à longue durée de conservation
Irresistibles – Brownie in the centre / Irrésistibles-Brownie au centre

Deli Meats and Cheeses / Charcuterie et fromages
Irresistibles – Dry Sausage / Irrésistibles- Saucisson sec

Desserts (fresh, refrigerated or frozen) / Desserts (frais, réfrigérés ou surgelés)
Indulgent Chocolate Mousse Cups / Coupes à la mousse au chocolat indulgentes

Frozen or Refrigerated Prepared Foods & Entrees  / Aliments et repas préparés réfrigérés ou surgelés
Irresistibles – Potato Gratin / Irrésistibles- Gratin de pommes de terre

Snack (Savoury) / Collations (salées)
Sensations Butter & Cheese Puff Pastry Biscuits / Sensations par Compliments biscuits de pâte feuilletée au beurre et au fromage

Snack (Sweet) / Collations (sucrées)
Co-op Gold PURE Dark Chocolate / Co-op d’Or PURE Chocolat Noir


Private Label – Non-Food / Marques maison-Produits non-alimentairesGeneral Merchandise / Marchandises générales
Canvas 16 pc Wild Rose Porcelain Dinnerware Set / Service de vaisselle en porcelaine CANVAS Églantier, 16 pièces

Household Products / Entretien domestique
Big Boss Insta Mop / Vadrouille Big Boss Insta Mop

Pet Needs /Produits pour animaux domestiques
Vetdiet Treats – Tender delights / Gâteries Vetdiet – Tendres délices

To view the complete list of this year’s winners, visit:

Previous articleSpartanNash Debuts Open Acres
Next articleWalmart Debuts Culinary and Innovation Center
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.