SpartanNash has introduced Open Acres, a new private brand focused on fresh foods and produce. The new brand is backed by a 200% Freshness Guarantee. If a customer isn’t 100% satisfied with the product SpartanNash will cover the cost of the item, and the cost of a replacement item of any brand. In addition to produce, Open Acres offers other fresh products including bakery, deli, meat and seafood departments.
“The introduction of the brand closes a gap in our portfolio of private brands that existed in our non-Michigan footprint,” said Dave Staples, executive vice president and chief operating officer. “These products will deliver national brand or better quality, and significant savings to consumers at company-owned and independent store locations.
“We continue to expand our private brand program,” said Staples. “This expanded offering includes our natural and organic Full Circle private brand line, as well as a significant increase in SKUs across organic produce and healthy specialty items.”