7-Eleven & Muji in Taiwan

I love traveling and when I can travel to help a retailer reinvent their private brand portfolio it’s even more fun. My most recent adventure and engagement has taken me to Taipei. The city is the home to the largest concentration of convenience stores in the world. Unsurprisingly a majority of those are outlets of iconic convenience retailer 7-Eleven. However, I was surprised to discover a partnership with Japanese the minimalist 100% private brand household and consumer goods retailer.

An entire aisle of cool Muji, notebooks, snacks and paraphernalia right there in 7-Eleven. Differentiation comes in many shapes and sizes, this is a great example of leveraging private brand, a retail partnership and smart strategy to help a retailer win.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.