7-Eleven & Muji in Taiwan

I love traveling and when I can travel to help a retailer reinvent their private brand portfolio it’s even more fun. My most recent adventure and engagement has taken me to Taipei. The city is the home to the largest concentration of convenience stores in the world. Unsurprisingly a majority of those are outlets of iconic convenience retailer 7-Eleven. However, I was surprised to discover a partnership with Japanese the minimalist 100% private brand household and consumer goods retailer.

An entire aisle of cool Muji, notebooks, snacks and paraphernalia right there in 7-Eleven. Differentiation comes in many shapes and sizes, this is a great example of leveraging private brand, a retail partnership and smart strategy to help a retailer win.