Grocers’ private-label goods — increasingly high end with gourmet ingredients — help boost supermarket sales
You could leave Baker’s with a cart full of a dozen different brands and not realize the products all come from the same company.
A Fresh Selections salad kit, HemisFares Italian pasta, and a tub of Private Selection sea salt caramel truffle ice cream for dessert?
All these products — and hundreds more on the store’s shelves — are made by or exclusively for Baker’s parent company, Kroger, the nation’s second-largest grocer.
Kroger and some other grocery retailers are seeing a growing share of sales come from these private-label products, and shoppers should expect to keep seeing new items and private brands pop up on store shelves.
And they’re far from old-fashioned generics. Private-label sales took off in the penny-pinching Great Recession, but today the private-label products you see will increasingly be high-end, with gourmet ingredients, or will be found on the store perimeter, where health-conscious shoppers are hunting for fresh produce and meat.