Jumbo Launches ‘Healthier’ Fruit Poffertjes

Jumbo Fruit pancakesDutch supermarket group Jumbo has launched a new collection of private brand fruit flavored cakes, each of which contain as much as 40% fruit. The new range was created to provide children with their recommended daily intake of fruit. The cakes come in a 24 pack that is priced at €1.89. The kids focused Fruit Poffertjes contain only natural sugars, and are available in apple and raisin as well as banana.

Poffertjes are a traditional Dutch batter treat. Resembling small, fluffy pancakes, they are made with yeast and buckwheat flour. Unlike American pancakes, they have a light, spongy texture. Typically, poffertjes are served with powdered sugar and butter, and sometimes syrup or advocaat.