Kroger Private Brand Receives Rainforest Alliance’s Supply Chain Partnership Award

Kroger Supply ChainCincinnati based grocer Kroger this week received the Rainforest Alliance’s Supply Chain Partnership Award for developing a responsible sourcing program for its private brand Home Sense tissue products.

“Kroger is proud to receive the Rainforest Alliance’s first-ever supply chain partnership award,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “We appreciate this recognition of Kroger, our supplier-partner, Clearwater Paper, and our joint commitment to a sustainable supply chain.”

The Rainforest Alliance’s widely-regarded third-party certification process helps ensure millions of acres of working forests and farms are managed according to rigorous sustainability standards. Many private brand items in the Kroger family of stores feature the green frog seal, such as Private Selection Coffees, Private Selection Roses, and Home Sense tissues and other rolled tissue products.

Clearwater Paper is a key supplier partner to Kroger. The company has been producing bath tissue, facial tissue and rolled paper towels for Kroger’s Home Sense brand since 2010.

Read more in Kroger’s efforts to ensure a responsible and sustainable supply chain in the company’s sustainability report at

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.