Brett Barcelona Joins Transnational Foods as EVP

Bret Barcelona2Transnational Foods a marketer of private label grocery products, announced today that Brett Barcelona has joined the firm as Executive Vice President, New Business to further develop the company’s growing portfolio of regional and national customers. Brett comes with a wealth of industry experience, having spent the last 23 years at Daymon Worldwide. During his time at Daymon, Brett held various executive level positions working with major retailers and private brand suppliers. Most recently, Brett was President and General Manager of Daymon’s retail services business units.

Brett will continue to drive the success Transnational Foods has had in providing great products to top retail companies throughout America. “I am excited to join Transnational Foods to begin working with a highly motivated team and to grow our relationships and business with current and new customers. I am fortunate to be joining such a respected company that prides itself on being the most reliable global sourcing company that provides grocery stores across the United States with cost competitive and superior quality products.”

“Brett’s wealth of experience and industry knowledge has made him a key addition to our organization,” said Marcelo Young, CEO of Transnational Foods. “We view Brett’s appointment as a sign of our commitment to being the leading globally-sourced foods provider in our industry. Our new innovative products and increasing demand from our customers led us to look for an addition to our team who fits in with our ethos of innovation and exceptional service. We are thrilled to have Brett join us and I am confident that he will play a key role in providing and implementing high quality solutions for our customers.”

Please follow and like us:
Previous articleOffice Depot Max Unveils Tul Note Taking System
Next articleMeet Target’s Entrepreneurs-in-Residence
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.