Office Depot and OfficeMax brands have introduced the new private brand TUL Custom Note-taking System, a new product line from TUL. The new Note-taking System, exclusive to Office Depot and OfficeMax, can be tailored to fit customers’ note-taking styles, scheduling and organizational needs with a wide range of customizable features, accessories and add-ons.

Instead of multiple notebooks for different subjects, there is now one system for all uses. Disc binding allows users to add, remove and rearrange pages in their notebook with ease, and with the expansion discs, the notebook can grow as the user’s needs change. Multiple refill paper formats allow flexibility in your note-taking style, and accessories like dividers, pockets and flags make organizing simple. Plus, the custom hole punch allows you to insert photos, business cards and even multi-page reports.

“TUL products are engineered for quality performance and the Note-taking System lives up to the innovative and premium design,” said Petter Knutrud, senior vice president of merchandising for Office Depot, Inc. “From style to functionality, these notebooks offer users an opportunity to create the last organization system they will ever need.”

Customers can select the TUL Note-taking System configuration that perfectly suits their unique needs, from cover to cover.

  • Notebook size: A letter size notebook offers a familiar feel and will hold all the essentials, while the junior size is a perfect portable system for those on the go.
  • Cover material: Make a classic statement with the leather cover or make a fashion statement by adding a pop of color with the poly cover option.
  • Customization: Used in conjunction with the notebook’s discs, the TUL punch allows users to add and rearrange any items they want. Note-taking enthusiasts can further organize by utilizing the many available accessories, including task pads, page markers and tab dividers.

TUL combines high-quality materials and advanced technologies to deliver top performing products, including notebooks, pens and more. A perfect complement to the Note-taking System, TUL pens offer hand-tested, hand-crafted quality that fits a wide range of personal and professional settings, providing an ideal balance of style and performance.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.