PB CAREERS: Staples – Sr. Manager, Product Management – Staples Brand

PB CAREERS: Staples – Sr. Manager, Product Management – Staples Brand Technology: 975287

With over $5B in sales, Staples Brands Group is a world-class, global brand company within Staples, Inc. The extensive selection of Staples brand products ranges from core supplies such as paper and envelopes to patented shredders, ergonomic office chairs, technology items, facilities supplies and a broad range of eco-responsible options. Guaranteed quality, exceptional value and smart design are hallmarks of the brand. Staples brand products are quality tested in independent labs and customer researched to ensure designs that make the workday easier. Staples Brands Group sells its product lines to businesses and consumers through Staples retail stores, online, catalogs and through its sales organizations. The branded products are also sold globally across 26 countries throughout North and South America, Europe, Asia and Australia.

Position summary:
The Own Brand Senior Manager (SM) is responsible for the development and execution of category and product level strategies which support the overall Staples Brands Group’s goals and objectives and drive profitable overall sales and margin growth in the assigned categories across the North American business units.

The SM will work to achieve sales and margin goals for existing and new SKUs by developing and executing assortment, promotional, and marketing tactics to support specific product categories. The primary functions include developing, communicating, and executing against a rolling product roadmap for key categories within his/her categories that provide a steady stream of new products. To best manage the new product pipeline and grow sales of existing items, the PM will work closely with a cross functional teams including partners from Merchandising, Product Development, Quality, Sourcing, Design, Marketing, and Operations to deliver products and selling strategies that differentiate Staples from the competition.

Primary responsibilities:
Own Brand Product Strategic Planning
Manage the tactical execution of the rolling product road map as defined by the Vice President or Director of Product Management for his/her specified categories that is aligned with the categories’ Own Brand role portfolio designation.

New Product Management
Collaborate with Staples Brand Team and North American affiliates to develop product lines for Staples Brand Technology products. Serve as an internal product expert and use this expertise in presenting new products to the Merchant teams. Lead development of project briefs and oversee key projects to ensure they provide sales growth, margin expansion, and/or market differentiation. Partner with Merchants to ensure that strategies and roadmaps support their selling objectives. Work with internal market research teams to ensure the voice of the customer is incorporated into new products. Provide direction for physical package design with a focus on quality and innovation. Utilize the Product Lifecycle Management system (Enovia) to track all new projects. Collaborate with Product Development to ensure products meeting feature, quality, and timeline expectations. Monitor product and technological market trends via social media and other sources.

Demand Generation Activities
Develop selling strategies and execute all merchandising, promotional, and marketing tactics intended to deliver budgeted sales and margin in the assigned categories. Oversee activity by the internal creative agencies to create key marketing materials, as well as category and product specific packaging briefs for promo and everyday products. Work with cross functional team to execute elements of the cohesive marketing plan across multiple channels and vehicles. Partner Contract Merchants to support Own Brand needs related to catalog and online presentation of Own Brand products

Brand Development
As defined by the Vice President or Director of Product Management in the area, maintain Brand stewardship of all Staples brand and other exclusive brand products in our portfolio

Associate Training and Development
Provide leadership, coaching, and training to the Product Development and Product Management associates on the team.



  • Bachelor’s degree required
  • Minimum 6 to 8 + years of New Product Management experience


  • MBA preferred
  • Manage project timelines and demonstrate practical decision making. Organized professional with strong sense of urgency
  • Relevant category experiences a plus. Understands current trends affecting category growth and demonstrates strong product and category curiosity
  • Strong analytical and financial skills
  • Strong interpersonal skills, resourcefulness and a sense of urgency in accomplishing goals through collaboration and communication with all levels of management

Additional Information
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Job: Merchandising/Buying
Location(s): US-MA-Framingham
Schedule: Full-time

Employment Statement

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.