Marks & Spencer Launches Pure Marine Active

Marks & Spencer freeBritish retailer Marks & Spencer are adding to their Pure Active Skincare private brand with new targeted anti ageing formulations; Pure Marine Active. Using ingredients straight from the oceans; the line contains active natural ingredients, all of which are ethically sourced from the Roaring Water Sea Vegetable Company off the coast of Ireland.

Pure Marine Active contains Laminaria Digitata; which is a brown algae rich in minerals and vitamins, to nourish and moisturize the skin, giving a soft, smooth and revitalized complexion. Pure Marine Active focuses on anti ageing with five potent formulations; Day Cream, Night Cream, Face Serum, Hydra Oil and Eye Concentrate.

This range is perfect for those with even the most sensitive skin types; as Pure Marine Active uses 95% natural ingredients, eco-friendly packaging and 100% essential oil fragrances with no artificial colors, synthetic fragrance, parabens, silicones or mineral oil.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.