British retailer Marks and Spencer’s new line of private brand ready meals are focused on “better for you” health and wellness claims. “M&S Active Health” meals have been specifically created to reduce cholesterol. Each product was developed in cooperation with the cholesterol charity HEART UK. Not only are the meals cholesterol-lowering, they are also labeled as ‘Eat Well’, which the retailer uses to highlight healthy food.
Every dish contains oat beta glucan, a type of fiber which is naturally found in oats and helps to reduce cholesterol. Experts recommend 3g of oat beta glucan per day to maintain a healthy heart and these meals provide at least a third of your daily intake.
- Red Thai Chicken Noodles
- Moroccan Spiced Meatballs with Quinoa Cous Cous and Five Spice
- Pork with Chilli Rice
- Slow Cooked Beef & Vegetable Hot Pot
- Chicken Coq au Vin & Cheddar Cobblers
Emma Broughton, M&S Product Developer, commented, “We want to make healthy eating as easy and delicious as possible for our customers and our new range of Active Health meals do exactly that.
“Diet can play a key role in keeping your heart healthy and we’ve used a key ingredient, oat beta glucan, which naturally lowers cholesterol to create these tasty dishes – from comfort food favorites to exciting new flavors.”