M&S Lowers Cholesterol With Private Brand

M&S Active HEalth3
SOURCE: BEAUTY AND THE DIRT

British retailer Marks and Spencer’s new line of private brand ready meals are focused on “better for you” health and wellness claims. “M&S Active Health” meals have been specifically created to reduce cholesterol. Each product was developed in cooperation with the cholesterol charity HEART UK. Not only are the meals cholesterol-lowering, they are also labeled as ‘Eat Well’, which the retailer uses to highlight healthy food.

Every dish contains oat beta glucan, a type of fiber which is naturally found in oats and helps to reduce cholesterol. Experts recommend 3g of oat beta glucan per day to maintain a healthy heart and these meals provide at least a third of your daily intake.

marks-and-spencer active health 2The line includes:

  • Red Thai Chicken Noodles
  • Moroccan Spiced Meatballs with Quinoa Cous Cous and Five Spice
  • Pork with Chilli Rice
  • Slow Cooked Beef & Vegetable Hot Pot
  • Chicken Coq au Vin & Cheddar Cobblers

Emma Broughton, M&S Product Developer, commented, “We want to make healthy eating as easy and delicious as possible for our customers and our new range of Active Health meals do exactly that.

“Diet can play a key role in keeping your heart healthy and we’ve used a key ingredient, oat beta glucan, which naturally lowers cholesterol to create these tasty dishes – from comfort food favorites to exciting new flavors.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.