Kenmore, Craftsman & DieHard Open the Door to Connected Home

Kenmore Elite 8,000 BTU Smart Room Air Conditioner: The Kenmore Elite Smart Room Air Conditioner offers a stylish new design that allows members to cool their homes from almost anywhere using the Kenmore AC(TM) app. (PRNewsFoto/Sears Holdings Corporation)

Today, Sears private brands Kenmore, Craftsman and DieHard announced they will introduce five affordable connected products designed to protect the home and garage, provide peace-of-mind, and save time, energy and money.

357449“The Kenmore, Craftsman and DieHard brands are part of the fabric of American homes,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “Our members rely on our products’ quality and performance not only in their daily lives, but for years to come. We’re excited to unveil these new, connected products designed to meet the needs of the modern homeowner, making home management easier and more cost-effective.”

357448The initial product offering includes:

  • Kenmore Elite Smart Room Air Conditioner
  • Kenmore Smart Water Heater Module
  • Kenmore Elite Smart Hybrid Water Softener
  • Wireless-enabled Craftsman Zero Turn Steerable Riding Mower
  • DieHard Smart Charger and Maintainer

357451Easy-to-use apps will also be introduced to provide homeowners with remote access from their smartphone or tablet to monitor efficiencies and adjust product settings, which can lead to energy cost savings.

The Kenmore Elite Smart Room Air Conditioner is available now, with the additional products to follow. The connected products will be available in select Sears stores nationwide and online at Sears.com as part of its Connected Solutions offering, which provides ways for members to streamline their routine, save money and put control of their home in the palm of their hand.

Additional Kenmore, Craftsman and DieHard connected products will arrive in stores throughout the remainder of 2016.357452

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.