“The New Private Label Consumer” a Webinar

    MintelWednesday, May 4th Mintel’s Food and Drink Analysts, Katya Witham and Julia Buech, will present the exclusive webinar “The New Private Label Consumer”. The webinar will explore consumer attitudes towards private label across five key European markets: Germany, Poland, France, Spain and Italy

    With fierce competition in the European grocery retail market, private label has become the key battleground for consumer loyalty. Retailers face a challenge when it comes to driving further growth, whilst keeping up with evolving shopping demands.

    • What are consumer attitudes towards private label in?
    • What are the factors influencing consumer choice when buying private label?
    • How can you respond to evolving consumer needs?


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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.