Schenectady, N.Y based Price Chopper Supermarkets/the Golub Corp has introduced an evolution of their Price Chopper private brand, called PICS. The new brand is a collection of “hand-picked” products. Each sourced by the because the retailer especially for its customers and their families. The brand includes a variety of healthy wholesome products as well a selection indulgent selections. All PICS products are available in both Price Chopper and Market 32 banners.