Kroger Grows Hemisfares with a Taste of Spain

kroger taste of spainKroger is taking customers on a gourmet journey to taste the exquisite flavors of Spain during an exciting two-week event, Savor World Flavor: Taste of Spain.

A team of Kroger food explorers traveled the regions of Spain, and collaborated with local producers and chefs, searching for authentic, yet easy to prepare meal ideas and beverages. Starting April 6, Taste of Spain will highlight the best flavors brought back for Kroger customers, such as seasoned chorizo, smoked paprika garlicky shrimp, freshly harvested extra virgin olive oil, saffron-flavored paella, and smooth, fruity Chardonnay from Navarro.

This ultimate foodie event will feature samples, recipe ideas, new food products and events that bring a taste of the Spanish culture to Kroger stores across the country.

“Savor World Flavor events introduce our customers to new dinner solutions from flavorful regions of the world without leaving their hometown store,” said Mike Donnelly, executive vice president of merchandising for The Kroger Co. “The Spanish cuisine is ideal for special occasions or everyday meals, and we are helping our customers recreate those colorful flavors in their own homes.”

The grocer will also introduce new internationally inspired products under its exclusive brand HemisFares™, which debuted with Taste of Italy last fall. These best-of-the-world eats are procured directly from their food-rich regions for Kroger customers. This latest launch will introduce Spanish favorites including dry-cured jamón Ibérico de Bellota, rich and creamy spicy paprika aioli, and olive oil from the La Mancha region of Spain.

Kroger will host a national Twitter party at 10 p.m. EST on Monday, April 11, for customers to learn more about Spanish cuisine and engage with an internationally known chef and culinary expert. To participate, follow @kroger on Twitter.

This is the third Savor World Flavor event Kroger has hosted, inclusive of Taste of México in 2014 and Taste of Italy last year. For more details, including recipes and cultural facts please visit www.spanishworldflavor.com.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.