Asda Treats Quads to A Birthday Celebration

The Clark Quads 3rd birthday.In March 2013 the quadruplets were born prematurely at 30 weeks to Rothertham, England based Justin and Christine Clark. Weighing between only two and three pounds each when they were born, the inspirational tots have severe food intolerances including gluten, dairy, corn flour and soya.

With mum and dad and the popular Jam Tart tower.

Justin tweeted British retailer Asda to tell them how much Elisha, who was in the hospital at the time, loves their private brand Free From jam tarts wand the retailer chose to provide some goodies for all the girls to enjoy on their birthday.

Asda threw the party princesses a Easter themed celebration to remember, complete with bonnet making, Easter egg hunting, and all their favorite Free From fancies.

Mother Christine said: “It really was a celebration to remember and we are extremely grateful for Asda stepping in to help us throw the girls a really special party. Shop bought cakes are out of the question for our children but we were all delighted with the Free From jam tart tower Asda made especially for the party. They were so excited as they are their ultimate favorite sweet treat – we get through boxes!”

The Clark Quads 3rd birthday.Justin said: “Thanks to Asda’s Free From range, we never have to worry. The Free From range has made the girls’ dietary needs manageable and affordable and the variety and taste means they never have to miss out.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.