Walmart Expands Private Brand into Milk Processing

walmart-great value milk Walmart announced plans this past week to establish a private brand milk processing plant in Fort Wayne, creating more than 200 good-paying jobs ranging from milk processing to transportation by the end of 2017.

“Today, Indiana’s agriculture industry contributes $31 billion to the state’s economy and supports more than 100,000 Hoosier jobs,” said Governor Mike Pence. “Last year, Walmart opened a 1.2 million-square-foot distribution center in Plainfield, creating more than 300 jobs, and today we celebrate 200 more. I’m proud to welcome this expansion as we work to create quality jobs for Hoosiers and support our Indiana farmers.”

With construction anticipated to begin this summer, Walmart will build a more than 250,000-square-foot milk processing plant, which is expected to be one of the largest in the industry, at 2322 W. Pleasant Center Road. The highly-efficient plant will leverage the latest technologies to produce Great Value and Member’s Mark white and chocolate milk for more than 600 Walmart stores and Sam’s Club locations in Indiana, Illinois, Michigan, Ohio and Northern Kentucky. Walmart estimates that milk processing will begin in the summer of 2017.

“By operating our own plant and working directly with the dairy supply chain in the Midwest, we’ll further reduce operating costs and pass those savings on to our customers so that they can save money,” said Tony Airoso, senior vice president of sourcing strategy for Walmart U.S. “This facility is an example of how we are always finding efficiencies within the supply chain to deliver everyday low prices and high quality groceries.”

The move is a commitment to the retailer’s stated strategy of boosting its private brand offerings to reinforce positive price impression.,

Previous article5 Questions with the Vertex Awards – Alan Chaitel, Massmart/Walmart
Next articleIkea’s Private Brand Takes Fresh to the Extreme
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.