Vertex Awards III: Publishers Choice

This year’s Vertex Publisher’s Choice winner is the stunning premium brand Club Del Gormet, from El Corte Ingles in Argentina. The design from tridimage takes clichéd black based premium tier design and gives it a compelling twist with bright colors and elegant design.

337 - VA_CDGAWARD: Gold
Club del Gourmet
PRIVATE BRAND: Club del Gourmet
RETAILER: El Corte Inglés
CATEGORY: B1. New Brand
AGENCY: tridimage

The packaging design for the Spanish retailer El Corte Inglés shows a contemporary look ald communicates the premiumness of their products. Club del Gourmet targets people keen on new and exciting consuming experiences and their visual identity must bring its spirit on every package.


  • El Corte Inglés Corporate Private Label Brand Manager: José Antonio Rojano
  • Tridimage Account Director: Juan Carlos de Miguel
  • Tridimage Design Directors: Adriana Cortese, Virginia Gines, Hernán Braberman
  • Tridimage Project Manager: Guillermo Dufranc
  • Tridimage Design Team: Pablo Iotti, Natalia Gioiosa
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.