Vertex Awards III: Best of Show

We would like to congratulate “Best in Show” winner “Wine with Character” from Jumbo and their agency, OD, both hailing from the Netherlands. Their work proves that great Retail Brands are engaging, entertaining and truly special.


498 - OD-VERTEX-2016-WIJN-001AWARD: Gold
Wine with Character
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G11. Beverages: Alcoholic

The new designs are developed from the idea of giving a character to the wine. The excellent tastes of the wine enforce a suggestion of food, which they can be served with. The initials of the type of wine are delicately illustrated in culinary suggestions. The characters give character to the wine


  • Sabine Snijders-Simons (Jumbo)
  • Iris van den Berg (Jumbo)
  • Niels Alkema (OD)
  • Anne-Marit van de Kuilen (OD)
  • Jan van der Hoeven (Illustrations)498 - OD-VERTEX-2016-WIJN-003
Previous articleVertex Awards III: Publishers Choice
Next articleTarget Begins Testing Concepts from the Food + Future coLab
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.