Research and Markets has announced the addition of the “Private Label Food and Beverages Market in the US 2015-2019” report to their offering.

The private brand food and beverages market in the US is expected to grow at a CAGR of 4.65% over the period 2015-2019.

Private brand products are found in almost all food and beverage categories, mostly in the fresh produce segment. Retailers are creating private brands that align with recognized customer trends, such as premium and indulgence, everyday value, health and wellness, and organic and ethical. Manufacturers of private label products are divided into four categories:

  • Large national brand manufacturers
  • Small manufacturers
  • Retailers and wholesalers
  • Regional brand manufacturers

According to the report, for national brands, brand loyalty is harder to retain because of the wide availability of their products across different channels and stores. Private-label products, on the other hand, are designed for exclusivity, making the probability of brand loyalty higher. Private-label products are gaining more popularity among consumers as they offer comparable quality and selection. While national brand manufacturers offer their products on the basis of national demographic observations, private-label brands are more directed toward customer satisfaction and value.

  • What are the key Market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.