Vertex Awards Preview: Office Depot

CozyPaperAs we approach the announcement of this years Vertex Award winners Monday, March 21 here is a sneak peak at some of this year’s impressive crop of entrants.

Candy-Paper2The following three entries come from US based office supply retailer Office Depot. They were created by the internal Office Depot team.

Office Depot - MultiPaperBoxOffice Depot presents their new approach to quarterly promotional private brand packaging that  makes the package, messaging & the product work together to create an engaging & feel-good experience. The design encourages the customer to re-use the pretty box after the paper has been used for another purpose.

How do you think they will do in the competition?



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.