Vertex Awards Preview: Sonae MC

As we approach the announcement of this years Vertex Award winners Monday, March 21 here is a sneak peak at some of this year’s impressive crop of entrants. The following entries come from Portuguese retailer Sonae MC.

How do you think they will perform in the competition?Sanacks1 01_Seleccao_Continente_The-breedu2019s-flavor 01_Seleccao_Continente_Autochthonous_Breeds 01_Continente-Sliced-Bread-Range 01_Continente_Ervas-Aromu00e1ticas 01_Continente_Sandwiches2 01_Chefsu00a0Essentials 01_Continente_Cream-cheese MYLBaby1



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.