Craftsman To Support Collision Repair Education Foundation

craftsman toolsThe Collision Repair Education Foundation announced a commitment from the Sear’s iconic private brand Craftsman and Sears Auto Centers to support the Education Foundation’s upcoming collision career fairs around the country and provide Craftsman tools for collision students.

“It’s a natural [fit] for Sears and the Craftsman brand to support auto mechanic students because the Craftsman brand is the nation’s most trusted tool brand and our Craftsman Club Tech Student Discount Program offers up to 50 percent off a student’s first mechanics’ tool set and storage purchase,” said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “In addition, Sears Auto Centers serve Americans through more than 600 locations nationwide. We’re happy to help tech students get their careers started in the right direction while using Craftsman tools.”

Collision Repair Education Foundation Director of Development Brandon Eckenrode added, “I would like to thank the Craftsman brand and Sears Auto Centers for both their monetary and in-kind support. We’re thrilled to be working with Sears and look forward to not only helping introduce high school and college collision students to additional employment opportunities but also work toward providing students with the tools that are needed to begin their careers.”

The Collision Repair Education Foundation’s collision career fairs are open to all industry members. Sponsorship funds raised through these career fairs assist the organization’s efforts to ensure that collision school programs have the needed tools, equipment and supplies to graduate as qualified, skilled entry-level employees.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.