JCPenney – Sr Marketing Manager, Private Brands
Dallas, TX, United StatesPO Box 10001
Job ID: 1036855
Date: Yesterday

JCPenney is one of the nation’s largest apparel and home furnishing retailers, and we’re dedicated to fitting the diversity of America with unparalleled style and value. Working at JCPenney gives you the opportunity to help create meaningful experiences for the millions who shop at our more than 1,000 stores and We’re looking for motivated, talented individuals who can emerge as Warriors in our organization. 

The Sr Marketing Manager, – Private Brands  will help lead the development of brand strategy and activation around key JCP Private brands such as Arizona, Xersion, and Ambrielle. This leader will help lead the delivery of strong integrated strategy & activation to help build brand awareness and activation, as well act drive strong private brand stewardship across the organization.  The position reports to the Sr. Director of Marketing Strategy & Integrated Communication.

Primary Responsibilities:

  • Spearhead the development of brand positioning, strategy, and communication platforms for key private brands that will fuel long term growth.
  • Partner with JCP customer insights & research teams to ensure strong foundational learning is in place that gets to compelling insights.
  • Lead and manage cross functional teams comprised of agency partners and internal team in the execution of integrated marketing plans  that support private brands.
  • Manage all elements of assigned Private brand projects and programs to ensure exemplary execution and project implementation, budgeting, estimating, expense control, scheduling and meeting of due dates.
  • Manage the integration of key Marketing initiatives and oOversees how private brands are incorporated into key JCP seasonal/holiday efforts, cause marketing, and other enterprise wide initiatives.
  • Collaborate with Merchant and Design teams to help ensure private brand positioning/strategy is expressed through product design and merchandising.

Core Competencies & Accomplishments:

  • Bachelor’s degree in Business, Marketing preferred.
  • 5-7 years of integrated marketing and brand strategy experience with demonstrated experience in managing agencies and developing integrated marketing/media plans.
  • Demonstrated in ability to think strategically and leading complex initiatives.
  • Strong project management is a prerequisite, as is experience in working with cross-functional management teams.
  • Proven ability to interface effectively and comfortably with associates at all levels of the organization utilizing project management ability and the aptitude to work with and negotiate with other departments.
  • Demonstrated ability implementing programs through effective use of communication skills in formal and informal settings.
  • Strong problem -solving skills and the ability to work in a fast paced, environment, but can manage to the bigger picture.

Our corporate office supports the JCPenney stores nationwide and offers a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401 (k) Savings Plan with company match, and a merchandise discount plan to JCPenney.  Amenities include free covered parking, full cafeteria services, fitness center, and on-site childcare.

Job Title: Sr Marketing Manager, Private Brands
Location: Dallas, TX, United StatesPO Box 10001
Job ID: 1036855


Please follow and like us:
Previous articleTopco Salutes Private Brand Excellence
Next articleVertex Awards Preview: Pick n Pay
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.