Vertex Awards Preview: Albert Heijn

As we approach the announcement of this years Vertex Award winners Monday, March 21 here is a sneak peak at some of this year’s impressive crop of entrants.

The following three entries come from Ahold-owned Dutch supermarket chain Albert Heijn. The were created by the Dutch brand identity agency Milford.

How do you think they will do in the competition?

AH-Droge-Worst_Together AH-Droge-Worst_Detail AH-Granola_Together2 AH-Granola_Together AH_Biologische_NEW

Previous articleTarget Doubles the Size of Threshold
Next articleThe Mystery Of Trader Joe’s Charles Shaw
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.