Since its 2012 debut, Target’s Threshold private brand has been a customer favorite. The only problem? Customers wanted a larger selection of furniture styles to finish off their space or even completely furnish their homes.
This week Target announced the expansion of Threshold, doubling the assortment of furniture we offer. The new collections, Gilford, Millsboro, Parsons and Darley, plus additional furniture pieces in more colors and patterns than before, were designed by Target’s private brand product design and development team.
Julie Guggemos, Target’s senior vice president of product design and development, gave the Target blog “A Bullseye View” the scoop on why Threshold is bigger and better than ever:
What inspired the Threshold collection expansion?
Our guests’ homes are shaped by the families who live in them. Their styles may be modern or casual. Some are more traditional, others more bold. To meet our guests’ home furnishing needs, we needed to offer them more style options, breadth of assortment and versatility. So with all of that in mind, my team started thinking bigger, and got to work expanding the line.
Why will guests be excited about the expanded line?
By doubling our furniture assortment and offering so many new pieces, colors and sizing options, we’re hoping to inspire even more guests to put the finishing touches on a room in their house, or even spring for a total redesign. These pieces are that good.
How would you describe the four new collections?
Gilford is the most traditional line, Millsboro I’d call mid-century modern, Parsons is simple and modern, and Darley features a lot of cool mixed materials. Personally, I love the Millsboro collection. The clean lines and fresh aesthetic will look amazing in any modern or transitional home. The headboard and dresser are two of my favorite pieces and offer an incredible value to our guest. Throughout each, you’ll see some really beautiful details like hammered metals, polished marbles and stylish upholstering.