Target Invites Guests to the Ultimate Pillowfort Adventure in NYC

ABV-PillowfortEvent-HeaderThis week, Target’s inviting New Yorkers inside a playful, interactive pillow fort to celebrate the launch of their newest private brand the home collection for kids: Pillowfort.Sea-photobooth

From March 4 to March 6, the retailer is setting up shop near the High Line and inviting parents and kids in for some FREE pint-sized fun. Once inside, visitors can run with the dinosaurs or float in space like an astronaut (two nods to a few of the collection’s fun patterns and themes), all while exploring the collection’s 1,200+ products.Sign-wall

To kick things off, Target hosted actress Maggie Gyllenhaal, actress Katie Holmes, Target partner Camila Alves and other VIP guests at a party inside the fort…

pineapple“We’re here to celebrate the launch of the new Pillowfort line from Target,” said Maggie, whose favorite part of the Pillowfort adventure was the “Floral Fields” theme. “The swing looks like something my kids would really dig.”

Animal-wall-portrait“The new Pillowfort collection is amazing,” said Katie. “I love that it’s so affordable and that you can mix and match.” Her Pillowfort picks? The flamingo pillow and pineapple lamp!

Juile“It’s very impressive to see a corporation as big as Target be able to come up with a collection that is so personable,” said Camila. “It’s something that can speak to every family, where everyone can find a piece in there and make it special and affordable. I love the touch lights. That’s a big thing especially for little guys—I know my three-year-old would love that.”

SpaceThe Pillowfort experience is FREE and open to the public from March 4 – March 6. It is located at 441 West 14th Street in New York City. Target Pillowfort hours are:
  • Friday, March 4: 1 pm – 7 pm ET
  • Saturday, March 5: 10 am – 6 pm ET
  • Sunday, March 6: 10 am – 6 pm ETGift-Bags Bear-Pillow Clouds-Overall Dino-room Drawing-station
Previous articleKroger Commits to Cage-free Eggs by 2025
Next articleMorrisons Files Complaint Against Aldi’s
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.