This past week Kroger announced its commitment to sell only cage-free eggs by 2025. The move followed a campaign by animal cruelty activists, including a billboard posted in sight of the retailer’s Cincinnati headquarters.
“As our customer base has been moving to cage-free at an increasing rate, Kroger’s goal is to transition to a 100% cage-free egg supply chain by 2025,” the Kroger press release stated. “The Kroger family of stores is committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers.”
85% of eggs sold now at Kroger come from hens confined in cages, while 15% of eggs are laid by less restricted hens on poultry farms which supply the private brand Simple Truth and Simple Truth Organic brands.
Organizers of the campaign applauded the move, after a Twitter campaign that posted photos of the billboard outside Kroger corporate headquarters which said: “Kroger please help” The billboard showed a photo of a caged hen and a URL for a website about the Humane League’s campaign, including a video of caged hens.