Kroger Commits to Cage-free Eggs by 2025

Cage Fre EggsThis past week Kroger announced its commitment to sell only cage-free eggs by 2025. The move followed a campaign by animal cruelty activists, including a billboard posted in sight of the retailer’s Cincinnati headquarters.

“As our customer base has been moving to cage-free at an increasing rate, Kroger’s goal is to transition to a 100% cage-free egg supply chain by 2025,” the Kroger press release stated. “The Kroger family of stores is committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers.”

85% of eggs sold now at Kroger come from hens confined in cages, while 15% of eggs are laid by less restricted hens on poultry farms which supply the private brand Simple Truth and Simple Truth Organic brands.

Organizers of the campaign applauded the move, after a Twitter campaign that posted photos of the billboard outside Kroger corporate headquarters which said: “Kroger please help”  The billboard showed a photo of a caged hen and a URL for a website about the Humane League’s campaign, including a video of caged hens.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.