Amazon Expands Private Brand with Echo Dot & Amazon Tap

Amazon today announced two new private brand Alexa-enabled devices: Echo Dot and Amazon Tap.

Echo Dot is a hands-free, voice controlled device that uses the same far-field voice recognition as Echo. Directly connect Echo Dot to speakers with an audio cable or via Bluetooth, and add voice-control to your home stereo system. Plus, with its small built-in speaker, you can place Echo Dot in the bedroom and use it as a smart alarm clock, or in any room as a voice assistant to control smart home devices and more. Echo Dot is available for $89.99 exclusively for Prime members through Alexa Voice Shopping. To order an Echo Dot, existing Echo and Fire TV customers can just say “Alexa, order an Echo Dot.”

Amazon Tap is an Alexa-enabled portable Bluetooth and Wi-Fi speaker that offers rich, full-range sound. Just tap the microphone button and ask for music, hear the news, search for information, order a pizza, and more with the Alexa Voice Service. Amazon Tap has dual stereo speakers with Dolby processing that provide crisp vocals, extended bass response, and 360° omni-directional audio. Amazon Tap is available for pre-order today for $129.99.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.