The PLME Exhibition and Conference – Future Private Labels

micThe Targi Kielce’s Conference and the Exhibition of Private Label Producers is Poland’s and Central – Eastern Europe’s first event of its kind – solely focused upon private brand management. The events will be held June 15-16, 2016.

The event has been held for two years in Kielce, now its format has evolved to embrace the sector’s future developments. The Future Private Label conference is focused on practical knowledge transfer. The conference serves as a presentation platform for new trends, developments and the lessons learned by retailers. Speakers include business insiders from Poland and Europe: sales directors, heads of purchasing departments, directors responsible for private label management.

The PLME Conference and the Exhibition have been crafted around private-label manufacturers, wholesalers and retailers. Previous expo editions have included companies from Poland, Germany, the Netherlands, Lithuania, Ukraine, Hungary, Serbia, Italy, Austria, Belgium and the Czech Republic.

Packaging and visual communication are important parts of private label strategy. 2016’s Conference and Exhibition of Private Label Producers will be accompanied with the best private label packaging competition.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.