German discounter Lidl France is currently promoting its private brand fresh produce at the annual Salon International de l’Agriculture, the Paris International Agricultural Show puts agriculture back at the center of French regions, society and lives.
The retailer is focusing on its meat private brand, L’Étal du Boucher, and its dairy private brand Envia.
The retailer is showcasing these at La Ferme Lidl (Lidl Farm), which promotes its ‘made in France’ message. It places emphasis on the fact that at least 70% of its products in French supermarkets are now French-grown or produced.
For its private brand Envia, Lidl is running a Bar à Lait (Milk Bar). It is also operating a restaurant, La Mangeoire Lidl (the Lidl Eatery), which offers a three-course meal for €14.99, and is made entirely from Lidl France products.