H-E-B Food Truck Inspired Differentiation

HEB cornchipsTexas based H-E-B has added another intriguing private brand product to its Street Eats collection of food truck inspired products. TX Street Eats Corn Chip Pie is a traditional classic with a twist! Available in the freezer section and ready in minutes.

Corn Chips and inspired toppings have joined forces to create new twists on the old classic. Dig into Classic Beef Chili And Cheddar Cheese, Ready For Whatever Else You Want To Add.

  • They’re Ready In Only Two Minutes.
  • They’re Only At H‑E‑B In the freezer section.
  • Like Any Great Food Truck, They’re Traditional Classics With A Twist.
  • They Come In Four Fiery Flavors, From Mild To Blazing Hot!

The menu features Chili Cheese, 5 Alarm Chili Cheese, Buffalo Chicken, And Jalapeno Spinach Artichoke.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.