Ahold USA Commits To Cage-Free Private Brand Eggs

    ahold eggsAs part of its responsible retailing efforts, Ahold USA today announced that its companies’ private brand shell eggs will be 100% cage-free by 2022.

    Ahold USA’s retail divisions – Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle, Martin’s and online grocer Peapod – now offer cage-free, free-range, organic, and traditional egg varieties for its customers.  Approximately 80% of all eggs sold among Ahold USA companies are sold as “Own Brands” or private label.

    “Animal welfare is a fundamental part of our responsible retailing program,” said Marissa Nelson, senior vice president of responsible retailing and healthy living, Ahold USA. “We believe that cage-free environments are a more humane way to treat hens, and we have committed to have all of our private label shell eggs 100% cage-free, subject to available supply.”

    Ahold USA’s responsible retailing program promises customers healthy products and services that are sourced with respect for people, animals and the environment.

    “Ahold USA companies are deeply committed to providing customers with great products at great prices from suppliers who share our dedication to the highest standards of animal welfare,” continued Nelson. “Ahold USA and our retail divisions will continue to work with the most reputable suppliers to source our private label cage-free shell eggs produced with respect for the animal.”


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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.