Who Will Lead Amazon’s Private Brand Fashion?

francesAccording to speculation from the British Newspaper The Guardian the former director of women’s clothing for Marks & Spencer, Frances Russell will lead Amazon’s private brand clothing initiative. Russell left M&S in 2015.

The speculation comes after the online retailer recently posted numerous private brand fashion positions. This follows comments from Amazon Fashion’s vice president of clothing, Jeff Yurcisin earlier this year, “When we see gaps, when certain brands have decided for their own reasons not to sell with us, our customer still wants a product like that.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.