In today’s world of connected shopping, consumer behaviors can change quickly, and in multiple ways. That’s as true for grocery shopping as other types, so recently Blackhawk Engagement Solutions conducted a survey of 1,545 US respondents to find out how they search, compare and purchase groceries. The results suggest a picture of smart grocery shoppers well prepared, arriving at the store knowing exactly what they’re going to purchase and why. The why is value. And not surprisingly consumers’ greater acceptance of private brands is changing the price/value equation for all brands. 72% of surveyed U.S. consumers believe store brands are as good as national brands.
The study indicated that price is far and away the decisive factor in grocery shopping, while three-quarters of respondents describe themselves as “budget” or “discount” shoppers. Always seeking the very best deal they can find, shoppers demonstrate a ready acceptance of store brands, and a strong preference for rebates for both individual and bundled purchases over instant coupon savings.
Other insights from the survey:
- 58% actively look for deals and promotions before going to the store
- 68% always use deals, promotions and coupons, and the rest do sometimes
- Shoppers prefer grocery store apps over third-party savings apps by a large margin
- 60% consider themselves loyal to a particular grocery store