PLMA announced today that it is expanding its web-based video programming with the addition of monthly category profiles on PLMALive. Every month PLMA Live will offer its analysis of the consumer, product and marketing trends, the retail ads and promotions that are driving store brand growth in a major food or non-food category.
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The first edition of the new series, which launched, focuses on the huge snacks, where mainstream offerings are being challenged by healthier choices, and where marketers for snacks of all kinds continue to find new growth opportunities in the shifting eating habits today’s consumers. Category profiles in the months to come will report on a wide range food and beverages, health and beauty, and household products categories.