PLMALive Launches New Category Profiles

PLMA announced today that it is expanding its web-based video programming with the addition of monthly category profiles on PLMALive. Every month PLMA Live will offer its analysis of the consumer, product and marketing trends, the retail ads and promotions that are driving store brand growth in a major food or non-food category.

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The first edition of the new series, which launched, focuses on the huge snacks, where mainstream offerings are being challenged by healthier choices, and where marketers for snacks of all kinds continue to find new growth opportunities in the shifting eating habits today’s consumers. Category profiles in the months to come will report on a wide range food and beverages, health and beauty, and household products categories.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.